London Reawakens

May 2021

My new year’s resolution for 2020 was to embrace a quieter life and not pack my diary every night of the week. Fast forward 18 months, that resolution has been tried and tested more than I thought possible and firmly put to the wayside.

It is with great excitement that I look at my calendar to see reservations for all my favourite restaurants with friends, family and colleagues. London has truly embraced Alfresco dining; the streets are a-buzz with people and it is a true joy to see. However, the British weather has not always been on side. Whilst I hope that the streets will stay alive with festivities, it is a relief to plan a dinner out without thinking I’ll have to wear my après ski attire.

Although we have not been able to see our team and partners face-to-face, I am incredibly proud of how we have all adapted and reacted to the changing landscape that the pandemic presented. For further insights on this, our Head of Brand, Amy Wardell, reflects on the long-term impacts of the last year, and how it will shape our marketing strategy for Prime Central London property for good.

I am also delighted to share with you that we are collaborating with Natalia Miyar atelier once again, championing her original and vibrant flair to create a truly unique show apartment for us at The Broadway. Natalia shares our vision for multi-functional homes that allow for entertaining alongside more discreet cocooned spaces – little did we know how relevant those elements would be today. Whilst many have enjoyed the spaces Natalia has created for us remotely, we are incredibly excited to be able to welcome more and more of you to visit in person.

CEO Niccolò Barattieri di San Pietro