Your Questions Answered

April 2021

Oliver Gibson, Director of Residential Development & Investment at JLL, shares his outlook for the Prime Central London Property market in 2021, his thoughts on why London remains one of the world’s most desirable cities to invest and live, and a few insights into our current developments – No. 1 Palace Street & The Broadway.

Can you give us an update on the Prime Central London property market?

We are predicting a significant uplift in transactions and prices in the second half of 2021 as we return to normality. Prime Central London is predicted to experience market growth of 19.5% between 2021-2025. Together with £ Sterling currency projections, purchasers have a real opportunity in 2021.

We already know that there is pent up demand in the system, illustrated by the number of enquiries we have received for No. 1 Palace Street and The Broadway. With a return to market growth predicted for 2022, coupled with low interest rates and global inflation in the medium term, 2021 will likely prove to be an exceptional year for investing in the Prime Central London market.

To learn more about the Prime Central London Property Market, Click HERE to watch Niccolò’s market outlook for the year.

Which buyer nationalities are most prominent in PCL at the current time? 

There continues to be a wide range of interest from the international market, most prominently the US, Europe, and Asia, notably Hong Kong and China. We are also experiencing a resurgence of serious enquiries from the Middle East.

What are the biggest differences in terms of what people are looking for from their home today compared to this time last year? 

COVID-19 has naturally brought about a change in purchaser requirements, with a new focus on outdoor space and generous living spaces that cater for working from home, both of which No. 1 Palace Street and The Broadway offer. 

In addition, residents at No. 1 Palace Street have the benefit of a 6,000 sq ft private garden, as well as being on the doorstep of two Royal Parks – The Green Park and St James’s Park.

At The Broadway, residents will have the use of two private 4^th floor roof gardens, while also being adjacent to St James’s Park. Select apartments also have incredible roof terraces.

What are the views like from the apartments at No. 1 Palace Street & The Broadway? 

Residents in the Buckingham Gate side of No. 1 Palace Street will enjoy the once in a lifetime opportunity of views towards Buckingham Palace and gardens. Meanwhile residents in the Beaux Arts elevation will have far reaching views towards the city and beyond. 

The Broadway has some of the very best views in London, towering over the landmarks of Westminster Abbey, Big Ben and the London Eye. West-facing apartments look towards Buckingham Palace, while St James’s Park is adjacent to the north.

What facilities and services are available to residents at No. 1 Palace Street & The Broadway?

The 20-metre swimming pool and residents’ gym at No. 1 Palace Street both have great natural light. There is also a cinema, library, entertaining space, and other facilities in the spa/wellness centre. 24-hour concierge and valet parking is available to all residents.

The Broadway has 24-hour concierge plus a 25-metre swimming pool and fully equipped gym, in addition to a cinema room and games room.

How do you think the pandemic will shape the way we live going forward? 

Health and wellbeing as well as high levels of service have been a priority for some years and are now more important than ever. 

To register for a private viewing of No. 1 Palace Street or The Broadway, please get in touch with one of our team.

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