Focused Buyers Buoy Prime Central London
Whilst it has been far from an ordinary summer, the last few months have shown our resilience and how well we can adapt. Despite the logistical hurdle of travel restrictions,…
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The saying goes ‘make hay whilst the sun shines’ and we’ve certainly been blessed with some fantastic weather in London over the past few months. In fact, after the struggles of lockdown, we are grateful that we are able to take advantage of the sunshine. With the reopening of the city, Royal Parks on our doorstep and restaurants going ‘al fresco’, we’ve been out enjoying the Great British Summer with family and friends.
As the city continues to bask in the warmth, our two projects, The Broadway and No. 1 Palace Street, are progressing well towards our final vision. We are ready to present the first show apartment at No. 1 Palace Street – a labour of love for designer Natalia Miyar who, whilst locked down in Miami, worked tirelessly to produce this fantastic space. A design that embraces the building’s history whilst being full of personality and fit for contemporary luxury living, we can’t wait to show you around.
The summer has also breathed new life into the Prime Central London market and we’ve been delighted by the level of interest in our projects since the ease of regulations. Both our developments have seen a record number of enquiries proving London’s enduring appeal to both British and international investors. And with interest rates forecast to remain at historically low levels, I suspect the market will continue its recovery at pace, but with lessons learnt, new priorities and an even stronger backbone.
So, as the Government’s directive has changed from ‘stay home’ to ‘stay alert’, we remain ever more mindful about the demands of today’s city dweller and continue our legacy of creating some of London’s most superior homes.
CEO Niccolò Barattieri di San Pietro
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