First the Brexit freeze, now the post-Brexit thaw. According to a recent Land Registry report,
the average price of a London home is just £5,000 shy of 2017’s all-time high.
Elsewhere, Knight Frank notes a spike in residential demand with the number of
prospective buyers hitting a 15-year weekly high in the first two weeks of
January alone. With the first signs of green shoots appearing, we invited
Northacre’s head of sales, Simon Edwardson, and Robert Windsor, director and
co-founder of Mayfair-based Clifton Property Partners, to discuss how the
Brexit years took their toll on the London property market and what the future
holds under a new Conservative government.
“We operate in a market which isn’t necessarily ‘needs’
based and consequently with all the uncertainty that the referendum result
brought, many buyers adopted a wait and see approach,” recalls Robert. “In
reality though, it wasn’t so much the ‘B’ word but the ‘C’ word and the threat
of the Corbyn government in the London market. That said, along the way, there
were some extraordinary headline deals at record levels. Stock levels remain
low and buyer sentiment is up, so we believe it will be business as usual from
here-on-in!”
“The Conservative win in 2019 gave the market instance
confidence,” notes Simon. “We have done very well in the last couple of months
taking over £60 million worth of sales across No.1 Palace Street and The
Broadway, which is amazing considering both products are off-plan. Other
developers that are seeing success have completed stock but I believe that
buyers really understand the quality that we are offering and are jumping right
in.”
Simon continues: “In hindsight, I think the biggest issue
for us was that the Brexit dates kept changing as to when that decision would
be finalised. This held everyone back. Then, we had to contend with talk of
increased Stamp Duty reforms, which created further uncertainty, causing buyers
to delay on making a decision to invest.”
“Speaking of Stamp Duty, you will have seen the CPS study last
year pushed for a comprehensive reform to the tax?” asks Robert. “It tallied
with Boris Johnson’s pre-election hints that he was set to remove SDLT for
buyers up to £500,000 and reverse George Osbourne’s 2014 hikes on more
expensive homes which, for all intents and purposes ground the property market
to a halt. An increase of 3% on top of current levels would be extraordinarily
damaging to the market, but I believe (hope!) that the chancellor will reverse
the 2014 changes and add 3% to those levels meaning buyers at the very highest
level would pay 10%.”
“Luckily, the curve has always pointed in an upward
trajectory and property prices stabilised rather than fell in the years
following the general election,” adds Robert. “When we refer to the peak of the
market, these are typically short periods of between 6 months and a year where
prices ‘spike’ owing to unusual levels of demand and low stock levels. We saw
this in 2007 and 2014 and I believe 2020 will be a market where prices will
hold firm and we will see an increase in the number of units sold. The lead up
to Christmas and January overall were extraordinarily busy for us. We are
seeing a lot of renewed interest from those buyers who have been sitting on the
fence for the past three years, now ready to commit as well as new interest
from a mixture of international and domestic.”
Turning to the three and a half years between the Brexit
result and last December’s General Election when the international markets were
understandably cautious, Simon says: “Historically we used to see specific
demographics come forward from the Middle East, Asia, Russia… Not just those
countries obviously as we have a much wider reach, but we have seen the Middle
East step back a little bit, while Asia has continued to have an interest in
London residential.”
Adding that more customers from Europe and the UK are now
buying into The Broadway and No.1 Palace Street, Simon continues: “In terms of
post-Brexit investment potential, Westminster is a safe bet. I think even
before Brexit, JLL and the other agents were predicting a 16% growth in
Westminster alone. The fact that they made their forecast before the
Conservatives were re-elected says a lot. SW1 is one of the only areas to have
shown good growth over a five-year period and with political certainty, it can
only get better.”
“I would agree,” notes Robert. “Furthermore, now that the UK
has officially left the EU, I’m cautiously optimistic about the future. I don’t
think prices will escalate sharply, but with increased global and domestic
demand coupled with distinctly low stock levels, I’d like to think we will see
more churn, particularly if transactional costs are re-evaluated.”
“Ah yes, but let’s not forget that Brexit is still in play
and a good deal still needs to be negotiated,” counters Simon. “The mechanics
of what is actually done behind the scenes is key and how that will affect us
remains to be seen. We have gone from quite a flat level playing field to a
spike, which would be difficult to sustain. Once things have settled down, we
will have a better idea as to the future of the UK property market.”
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